Sima Ladjevardian Launches First TV Ad, Digital Ads

September 18, 2020

HOUSTON, Texas -- Today, Sima Ladjevardian released her first slate of ads in the race for TX-02 highlighting her personal health care story, the cost of prescription drugs, and the chaos that’s taken over Washington.

In “Pharmacy” — which begins airing today on cable and broadcast as part of a seven-figure ad buy from now to Election Day — Ladjevardian addresses the exorbitant cost of medication during her cancer battle and the health care fight she’s ready to bring to Washington.

A 15-second version of “Pharmacy” will be part of a digital buy alongside “Suficiente,” an all-Spanish language ad where Ladjevardian discusses fleeing chaos as a little girl, finding the promise of America, and helping her neighbors through the COVID-19 crisis.

Throughout her campaign, Ladjevardian has emphasized the importance of high-quality, affordable health care.



It was at a pharmacy just like this where I was charged a thousand dollars for one pill.

Who can afford that?

I’ve spent thirty years helping families across Houston, and I can’t stand by as Washington leaves us behind.

Our community deserves better.

After beating breast cancer, I have no problem beating the special interests.

In Congress, I’ll fight for lower health care costs and I’ll help businesses to stay afloat.

We need a future our families can afford.

I’m Sima Ladjevardian, and I approve this message.



Cuando era niña mi familia y yo huimos del caos para llegar al Sueño Americano.

Antes era suficiente, ser buen trabajador para vivir bien.

Pero ahora Washington está sumido en el caos.

Necesitamos combatir el coronavirus y reducir los costos de la atención médica.

Y para restaurar la economía debemos priorizar trabajadores y a los negocios pequeños.

Soy Sima Ladjevardian y apruebo este mensaje porque esto es lo haré en el Congreso.


Sima Ladjevardian (SEE-ma LAHJ-ee-VAR-DEE-un) is a lawyer, a mother of two, a breast cancer survivor, and a political activist who has called Houston home for more than 30 years. After fleeing the political upheaval of the Iranian Revolution, her family immigrated to the United States for their shot at the American Dream. Eventually settling in Houston, Sima has become a local leader in cross-cultural dialogue, bringing Texans of all backgrounds and faiths together for social justice. As an activist, she has worked tirelessly to turn Texas blue and elect candidates up and down the ballot — all while serving senior roles in Beto O’Rourke's senate and presidential campaigns. She has been recognized by the University of Houston for her tireless philanthropic and nonprofit work in the community, and she is fueled by the desire to fight for quality, affordable health care, justice, and unity in the United States Congress.

Sima has been added to DCCC’s Red to Blue Program and endorsed by EMILY’s List, Congressional Black Caucus PAC, BOLD PAC, End Citizens United, Planned Parenthood, AFL-CIO, AAPI Victory Fund, AAA Fund, Emgage PAC, Giffords PAC, Brady PAC, NARAL Pro-Choice America, Human Rights Campaign, NewDems Action Fund, Texas American Federation of Teachers, Foreign Policy for America, ASPIRE PAC, President Barack Obama, Vice President Joe Biden, Senator Elizabeth Warren, Senator Cory Booker, Senator Kirsten Gillibrand, former US Senate/presidential candidate Beto O'Rourke, former Sec. of HUD/presidential candidate Julían Castro, Congresswoman Sheila Jackson Lee, Congresswoman Sylvia Garcia, and Congresswoman Katie Porter.

Sima Ladjevardian Launches First TV Ad, Digital Ads